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The power of Google ads, made simple.
As ad costs continue to skyrocket on Facebook and Instagram, it’s never been more important to diversify your traffic strategy.
And what better platform to adopt than Google?
Google is the world’s largest traffic source (with 2x the reach of Facebook and Instagram combined) and covers over 92% of the internet.
With this new channel, not only can you bring in extra revenue right away, you can also protect yourself from the fallout of another algorithm change or iOS update.
But I get it: Google ads feel hard compared to Facebook.
The interface isn’t as streamlined, and you have to juggle a ton of different marketing channels like Search, Shopping, and YouTube.
But all that’s changing with the new Performance Max.
P-Max combines 6 of Google’s top channels into 1 powerful new campaign type. By adding this single strategy, you give your brand high-converting ads on Search, Display, Shopping, YouTube, Discover, and Gmail.
Strengthen any existing ad strategy with powerful retargeting campaigns to increase bottom-of-funnel conversions.
Grow brand awareness and generate new leads with top-of-funnel Display Ads that reach 90% of all internet users.
Build high-ROI shopping funnels and product feeds to capture more bottom-of-funnel sales for any ecommerce brand.
Unlock a massive new sales channel and diversify your traffic by scaling onto YouTube’s 2+ billion user platform.
Get your branded content on a user’s customized feed with this highly targeted platform powered by machine learning.
Imagine having a 1 billion-person email list! Gmail ads land you right in the inbox and cost up to 90% less than other PPC ads.
BY AUTOMATICALLY FINDING THE BEST USE FOR THESE CHANNELS AT THE TOP, MIDDLE AND BOTTOM OF YOUR FUNNELS.It’s the exciting next step in the evolution of Google advertising, and Brett Curry can’t wait to show you how to take advantage of it.
Brett owns OMG Commerce: a Google certified partner that spends over $10 million a month on Google and Amazon with clients like Native, oVertone and BOOM! By Cindy Joseph.
Learn how to use this new campaign type directly from a bona fide expert with real-world experience growing top brands.
Getting Started With Performance Max
⊕ What is Performance Max?
⊕ How P-Max Differs from Other Google Campaign Types
⊕ How P-Max Fits into Your Marketing Stack
⊕ Case Study: How an Outdoor Brand Got 2.7X ROI with One P-Max Campaign
Using Performance Max To Maximize Shopping
⊕ Campaign Strategy: Goals & Setup
⊕ Audience Signals Bidding strategy
⊕ Listing Groups & Product Feed
⊕ Case Study: Maximizing P-Max Conversions for oVertone
⊕ Assembling Creative Assets for Successful Ads
Campaign #1 Buildout: Leveraging Shopping for Efficient Growth
⊕ Case Study: Auto brand 2x’s Revenue and gets 295% ROI
Performance Max For Top-Of-Funnel Growth
⊕ Going Beyond Shopping for Scale
⊕ Listing Groups & Shopping Ads
⊕ Display Network for Scale / New Traffic & Customer Acquisition
⊕ YouTube Ads – Video Strategy, Assets & Hooks
⊕ Campaign Buildout #2
Reporting Insights & Optimization
⊕ Case Study: Health and Wellness Brand Gets 8.6K conversions with P-Max
⊕ Action Items for Executing Your Blueprint
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