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Wouldn’t it be nice to have a Pinterest strategy that wasn’t at the whim of an algorithm change?
The smartest Pinterest strategy is leveraging promoted pins in your business!
Pinterest is in the business of making money, just like you and I. That’s why advertisers will always receive priority on their platform.
Pin Practical Promotions is an advanced-level course on how to strategize, implement, analyze, and refine low-cost promoted pin campaigns.
with Promoted Pins you can…
- Kickstart a pin’s popularity
- Increase page views
- Build your email list
- Increase sales
- Re-engage email subscribers and past website visitors
- Drive brand awareness
- Promote affiliate opportunities
- …and much more!
PIN PRACTICAL PROMOTIONS IS CURRENTLY CLOSED FOR ENROLLMENT
But don’t worry, I’ve got something awesome for you while you wait!
You can enroll in my FREE Pin Practical Ads challenge. It’s a free course packed with amazing information to help you get started with promoted pins.
When you sign up for the challenge, you’re automatically added to the course waiting list. We’ll be opening again in June.
WHAT YOU’LL LEARN IN PIN PRACTICAL ADS
- How to find the right keywords to target for your promoted pin campaign
- The 5 principles for creating click-worthy Pinterest images
- How to create multiple Pinterest images (fast!) for a/b split testing in your promoted pin campaign
- How to set up the perfect low-cost promoted pin campaign
A STRATEGY WITH REAL RESULTS
1,029 new email subscriber for only $.27 per signup!
This is practically impossible to do with Facebook Ads and it’s exactly why I love promoted pins so much!
In this example, I made money on the ad by offering a tripwire on the thank you page of the email opt-in offer.
100% ROAS (return on ad spend) = breaking even on the ad. Anything over 100% means you’ve made money on the ad!
USING THE PIN PRACTICAL PROMOTIONS STRATEGY, YOU CAN CREATE LOW-COST PINTEREST ADS TO MEET YOUR BUSINESS OBJECTIVES!
Be the first to unlock the power of Promoted Pins. There is no course like this on the maket today!
- Campaign Objective: Increase affiliate commissions from how-to articles and reviews on my blog
- Campaign Dates: April 6, 2018 – April 30, 2018 — this campaign is actually still running, I just wanted to give it a solid month to see if I’d keep it going or turn it off. It was a success so I left it going!
- Amount Spent: $106.19
- Number of Pin Impressions: 155,397
- Number of Clicks to Website: 735
- Bid Amount per Click: $0.25
- Actual Amount Spent per Click: $0.14
- Daily Budget: Between $5-12
- Clickthrough Rate (CTR): 0.48%
I made 72 affiliate commission sales (for this one blog post) that equaled $1,405. My main focus was to increase affiliate sales to my QuickBooks Self-Employed Review and double my money back from what I spent on the ad. Since spending $106.19 I grossed $1,405 from affiliate commissions which was a MASSIVE win!
200m Pinterest Users*
1 out of 2 Millennials use Pinterest*
40% make more than $100k/year*
1 out of 2 have purchased from a promoted pin*
- Campaign Objective: Grow email list
- Campaign Dates: April 7, 2018 – May 7, 2018
- Amount Spent: $249.75
- Number of Pin Impressions: 236,251
- Number of Clicks to Website: 1,511
- Bid Amount per Click: $0.20
- Actual Amount Spent per Click: $0.16
- Daily Budget: $8
- Clickthrough Rate (CTR): 0.64%
I collected 370 emails. Each email cost only $0.65! I’m still working on optimizing these numbers using the methods in Pin Practical Promotions. But, still I feel like the campaign was successful because it’s the only thing that’s worked for me so far. And it was only my first campaign.
WHY PROMOTED PINS?
Promoted pins are unique for many reasons, but the one that stands out the most is it’s the ad that keeps on giving.
- Most pinners report a 30% organic boost on promoted pins
- You do not pay for clicks that come from previous paid saves (repins) of your promoted pins
- Less competition than other ad platforms
- Low-cost clicks, email signups, and checkout conversions
- Chance to be an early adopter on a relatively new ad platform
WHY PIN PRACTIAL PROMOTIONS?
There are very few resources available on how to run successful promoted pins. Many people find Pinterest’s training too technical.
Pin Practical Promotions is NOT just about showing you how to tactically set up your campaigns.
You’re going to learn so much more…
- How to strategize your campaigns so you don’t waste money
- Detailed examples of how to set up successful promoted pin funnels
- How to target the right people for your campaign based on your objectives
- The tactical side of setting up your website to optimize for conversions, installing the right codes in the right places, and an advanced training on setting up your campaigns
- A detailed breakdown of how to read those (not so) scary analytics reports and how to use them to your advantage
- PLUS… the course comes with an incubator Facebook group only for course students. You’ll have my eyes on your campaigns too!
IT ALL STARTS WITH A PINTEREST FUNNEL STRATEGY…
Everything you do on Pinterest derives from having a good funnel in place. Pinterest ads are so cost effective, it’s not only possible to recoup your investment in ad spend, but MAKE MONEY from running ads.
In Pin Practical Promotions, I give you FOUR FUNNELS you can replicate to put your email signups and new purchases on autopilot using promoted pins.
I’m going to teach you exactly how to set up effective sales funnels for Pinterest!
THE BASICS OF A PINTEREST SALES FUNNEL…
STEAL MY MOST POPULAR FUNNELS INSIDE THE COURSE!
GET A SNEAK PEEK INSIDE
Pin Practical Promotions
MODULE 1: PREPPING YOUR ACCOUNT FOR PROMOTED PINS
- How to Set Up a Pinterest Business Account
- How to Set Up Rich Pins
- Install Your Pinterest Conversion Tag the Right Way (using WordPress)
- Pinterest Conversion Tag Enhanced Match
- Is Your Conversion Tag Installed Correctly?
- Placing Your Conversion Tag in Squarespace
- Your Pinterest Conversion Tag and Shopify
- Pinterest Conversion Tag Instructions
- How Do I Know if My Pinterest Conversion Tag is Verified?
- A Deeper Dive on Pinterest Event Codes
- How to Add Event Codes in Squarespace
- Pinterest Ad Guidelines
MODULE 2: WHY SHOULD I PROMOTE A PIN?
- 7 Reasons to Consider Promoting a Pin (and the reasons behind them)
MODULE 3: CHOOSING THE PERFECT AUDIENCE
- What is the Difference Between a Warm and Cold Audience? + When to Use Each
- How to Set Up a Custom Website Audience
- How to Set Up a Custom Audience of Existing Email Subscribers
- How to Set Up an Engagement Audience of People Who Interacted with Your Pins
- How to Set Up a Custom Actalike Audience
MODULE 4: SETTING UP AND OPTIMIZING A PROMOTED PIN CAMPAIGN
- Promoted Pin Keywords and Images
- Types of Promoted Pins – Which One Should I Choose?
- How to Structure a Promoted Pin Campaign
- Step by Step Instructions for Setting Up a Low-Cost Promoted Pin Campaign
- A Note on Optimizing for Conversions
- How to Optimize for Email Subscribers Using Landing Pages
- Tricks for Getting Conversions Directly From a Sales Page
- Maximize Conversions Using a Tripwire
MODULE 5: USING ANALYTICS FOR BETTER AD PERFORMANCE
- How to Set Up Custom Reports for Evaluating Ad Performance
- How Do I Know if My Ad Performed Well?
- Understanding the Promoted Pin Algorithm
- Breaking Down Ad Performance Metrics
- Simple Campaign Problem-Solving Tips
- How to Use Pinterest Ad Results to Make Strategic Changes to Your Ads
- What To Do if Pinterest is NOT Spending My Ad Budget
- How to Check Ad Performance in Google Analytics
- Promoted Pins or Facebook Ads?
MODULE 6: CASE STUDIES, PROMOTED PIN EXAMPLES, LIVE Q&A’S
- SWIPE FILE: Promoted Pin Examples
- (6) Promoted Pin Case Studies
- Recordings of Live Q&A’s
Only today, Monica At Redefining Mom-Pin Practical Promotions – Monica – $41. You will be supported lifetime. Don’t forget to sign up to receive the email, and earn even more rewards.
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